Burger King Is Surprising Its French Customers With Mystery Boxes

Sometimes the problem of choice is very acute, especially when the menu is quite extensive, and you are so used to that sandwich with chicken.

Burger King in France decided to get rid of this problem and began to offer visitors a so-called “Mystery Box” for only 2 euros. The clients will receive a box with a giant question mark on top and a random burger from the menu inside.

Some customers have already complained that the promotion is aimed at selling yesterday’s sandwiches, but the company’s statement contradicts this.”We have to give people an opportunity to discover Burger King’s products, but without hard selling or aggressive promotions that are not good for the brand,” said George Mohammed-Sheriff, executive creative director of the Buzzman promotion agency.

Burgers for the Mystery Box are chosen by employees randomly, and the promotion will be active until September 29th.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s