Burger King Is Surprising Its French Customers With Mystery Boxes
Sometimes the problem of choice is very acute, especially when the menu is quite extensive, and you are so used to that sandwich with chicken.
Burger King in France decided to get rid of this problem and began to offer visitors a so-called “Mystery Box” for only 2 euros. The clients will receive a box with a giant question mark on top and a random burger from the menu inside.
Some customers have already complained that the promotion is aimed at selling yesterday’s sandwiches, but the company’s statement contradicts this.”We have to give people an opportunity to discover Burger King’s products, but without hard selling or aggressive promotions that are not good for the brand,” said George Mohammed-Sheriff, executive creative director of the Buzzman promotion agency.
Burgers for the Mystery Box are chosen by employees randomly, and the promotion will be active until September 29th.