80 years ago Nestle introduced a new kind of chocolate which was white. Since then it seemed that the new products without artificial coloring were over, but the Swiss company Barry Callebaut AG, the world’s largest producer of cocoa, proved that this is not true.
According to the chief executive officer Antoine de Saint-Affrique, the new chocolate is based on a particular type of cocoa beans. Chocolate, presented on Tuesday in Shanghai, has a natural berry flavor, and a slightly sour but sweet taste.
The research center of Barry Callebaut, located in the California, accidentally discovered the possibility of creating a pink chocolate 13 years ago, studying cocoa beans in cooperation with the German University of Jacobs in Bremen.
The beans used to make pink chocolate come from Côte d’Ivoire, Ecuador, and Brazil, and the unusual color comes from the powder produced during processing. No berries or artificial flowers are added to the product. Also, the creators have found a way to reduce the amount of sugar in chocolate by 40 percent.
According to Bloomberg, pink chocolate is planned to be on sale by next year, and the creators hope that it will be a new hit for Valentine’s Day.