After Greek yogurt first came out around 2011, it became an obsession for health conscious population of the US. 6 years later it became a new normal, and we can’t even imagine our fridge without a pint of this thick and creamy product.
There were many attempts to introduce new styles like icelandic skyr or Australian, but most of them left hanging around hipster neighborhoods of San Francisco or Portland. But big changes are coming to the yogurt industry.
Yoplait is now launching French-style yogurt called “Oui, ” and according to General Mill’s blog, it has a cute story behind. Brice LeRoy – an innovation product designer with General Mills’ Dairy group, happened to grow up in Brittany, in the western part of France and shared his memories of childhood with the company.
He was watching his mom, making “pot-set” yogurt in family’s kitchen. This method involves pouring ingredients into glass pots and letting it sit for 8 hours. Sounds like an effortless way of making cultured yogurt.
Yoplait’s “Oui” is: ” made with simple, non-GMO ingredients – like whole milk, pure cane sugar, real fruit and yogurt cultures. It contains no artificial preservatives, no artificial flavors and no colors from artificial sources.”
First sales are expected to arrive at the market by July this year and will include eight flavors: Strawberry, Blueberry, Black Cherry, Vanilla, Coconut, Lemon, Peach, and Plain.