National Cheesecake day has become an annual tradition for the company. This year The Cheesecake Factory will celebrate in a big way: two days, new cake and price reductions.
From July 30th until the next day, all restaurant will offer 50% off any slice for dine-in customers and also introduce new flavor: Celebration Cheesecake.
According to the press release, the new flavor will feature layers of Original cheesecake, vanilla cake, strawberry, chocolate and vanilla mousse topped with cream cheese frosting and finished with brightly colored confetti.
Through August, the company will donate 25 cents to Feeding America from each Celebration piece sold.